aviate apparel.

The Design Process.

Behind every product we make and present to you, there is a thought, then a process, then a design. Every piece we make is something we are proud to bring to our consumers. No design of ours is rushed or misrepresented, due to the aviate apparel design process.

What does aviate apparel feel like.

Every piece of clothing or accessory that we think to design must feel like it comes from us. To help establish the feeling of the brand, we have a consistent approach on what images and colors we choose to incorporate in our branding.
Here are some examples.

Image Direction.

The images we use all feel like they are apart of the same catalogue. Some have more vibrant colors, while others lack color completely.

The color is not what is important, its the vibe. Every photo we take and choose to represent our clothing has an intended feeling.

Brand Colors.

Washed Maroon

HEX: #75213e
RGB: 117 / 33 / 62
CMYK: 34 / 93 / 43 / 45

Washed Teal

HEX: #257963
RGB: 37 / 121 / 99
CMYK: 82 / 29 / 64 / 16

Deep Navy

HEX: #2b2b47
RGB: 43 / 43 / 71
CMYK: 89 / 82 / 41 / 45

Washed Brown

HEX: #75213e
RGB: 117 / 33 / 62
CMYK: 34 / 93 / 43 / 45

Our colors can be used very freely, and multiple different shades of these colors are frequently used on branding and packaging. If one color is used dominantly in a design, that color will be complemented with lighter and darker shades of that color. The Deep Navy and Washed Brown colors and their shades are meant to be used alongside the more vibrant Maroon and Teal.